One of the things I really dislike is when something is “New & Improved”.  How can it be both “New” and “Improved”??  It is either “New” OR “Improved”.  It cannot be both.  Also this is an example of a new and improved item.  As you can see the roll is larger, but it has a larger center hole which makes it “Look” larger.  It may indeed have more sheets but make sure and check when you do your comparing.